The Fjord and Crown

Meet Our C.E.O

Joel G. Larsen

Norwegian-born and now based in the UK, our founder brings over 30 years of global cruise industry experience to the helm. Having worked with a wide range of cruise lines across the world, he has built a career deeply rooted in the operational and technical side of cruising — planning itineraries, coordinating logistics, and ensuring seamless voyages behind the scenes. His Scandinavian heritage instilled a natural connection to the sea, while his international career provided a rich and diverse perspective on what makes travel truly exceptional. After decades of helping other cruise lines deliver unforgettable journeys, he established his own — driven by a vision to combine maritime precision with world-class service. Today, his experience anchors every voyage we offer — a cruise line led not just by knowledge, but by a lifetime of dedication to the ocean and those who sail it.

Personal Experience

Spending a lifetime at sea has shaped not only a career, but a worldview. Our founder’s personal experience in the cruise industry spans continents, cultures, and countless voyages — each one offering unique challenges and lessons. From long days spent coordinating logistics behind the scenes to quiet moments watching guests experience the joy of travel, his connection to this field runs deep. What sets his journey apart is the perspective gained over time — understanding that excellence in cruising isn’t just about the destination, but about the care and precision poured into every detail along the way. His hands-on approach, commitment to safety, and eye for thoughtful planning have been constants throughout the decades. This cruise line is more than a business — it’s the result of a personal journey marked by resilience, responsibility, and a true passion for the sea.